Sustainable future made by successful communications that involves people. It focus the problem by putting it on alert.
We all know that our lifestyle has to change radically. Lester Brown, Worldwatch Institute, gives the ability to do it at Communication Industry, to all the designer group. For the future environment.
Too many Companies do not use their potential of sustainable communication:
- 89% of Europeans consider very serious problem of climate change, by only 21% if it makes themselves responsible.
- 53% of users in the last six months has taken action against climate problem (European commission data, 2011)
- Only 2 of the 100 largest corporations in the world have declared that adopt strategic purposes to maintaining the ecosystem. (PUMA AG data)
- In many large companies prevails the belief that resources are inexhaustible, leaving to the sustainability of the mere chatter function. (TEEB data, 2010)
To all Communication designer group on industrialized nations we invite to contributing, now!
The work must go on, keep up to date on developments!
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